Instagram has grown tremendously over the past few years, and continues to expand more and more. The app, initially born as a simple platform for sharing photos, has become fertile ground for influencers, advertisers and brands, moving away from the idea of an app for posting holiday photos and becoming a real gold mine. You can rest assured that all your customers are using Instagram, as are your competitors. Unfortunately, keeping up to date with the latest Instagram trends (and constant algorithm changes) becomes increasingly difficult. What is certain is that your potential customers right now are scrolling through their feed, and the question that every marketer must ask themselves is: how to set up their presence on Instagram so that that customer stops right on my post, among the hundreds of photos that pass before his eyes every minute? If your brand is not yet on this platform, these Instagram statistics will convince you of why it is important, and will give you an idea of how to behave on social media.
What are you waiting for? Read on and discover the 10 Instagram stats of 2021.
1. Monthly active users on Instagram
As of June 2018, Instagram reached 1 billion monthly active users, and over 500 million users use the platform every day. Just over 5 years ago, in June 2013, Instagram had “just” 130 million monthly active users, and today it is one of the most popular apps and social networks in the world.
Instagram is a social network that allows its users to edit and share photos and videos. Of all social networks, only Facebook and YouTube have a higher number of daily active Instagram users. Initially, the platform was primarily used by teens and millennials, but continued growth is transforming and establishing it more and more as the most popular social platform, and Instagram statistics only confirm this growth.
So, if you’ve been wondering whether to create an Instagram profile for your brand or not, and whether it’s worth investing time and money on Instagram, the Instagram stats featured in this article should be more than indicative.
2. Use of hashtags on Instagram
With one billion monthly active users, Instagram is one of the social networks with the highest level of interaction, second only to Facebook. Instagram statistics show that, this year, over 60.6% of internet users in the US logged at least one monthly login to Facebook, compared to 37.4% of users who logged in at least once monthly . The percentage is impressive!
One of the most common questions is how to increase the number of followers on Instagram and improve the level of interaction. This question could be answered in several ways, but one of the most effective strategies is undoubtedly the one that involves using specific hashtags to reach as many people as possible. According to Hubspot, on average each Instagram post contains 10.7 hashtags.
If these Instagram stats aren’t enough to convince you of the importance of hashtags, take a look at our article on the most popular hashtags you can use to promote your brand.
3. Young people love Instagram
71% of the billion monthly active users on Instagram are young people under 35 (Statista, 2019). This Instagram statistic provides useful information on the distribution of Instagram users worldwide in January 2019. The most popular age group is for users between 25 and 34, followed by users between 18 and 24. Are your target audience and potential customers included in this demographic?
Understanding social media demographics is critically important in determining which platform has the highest potential for your brand. This way you can be sure that you are not wasting time creating content for a platform not used by your target. If your potential customers are young adults, you now know that Instagram is the perfect platform for your brand and you can start producing the right kind of content to grab your users’ attention: choosing the right phrase for your posts is equally fundamental!
4. Average time spent on Instagram
People spend almost as much time on Instagram as they spend on Facebook.
The amount of time Android users devote to Instagram is catching up with that of Facebook; As of June 2018, Facebook users spent an average of 58 minutes per day on the platform, compared to 53 minutes per day for Instagram users (Recode 2018).
Time spent on Instagram is relevant to Instagram statistics because the more time people spend on the app, the more advertisements they can see, and the more opportunities they will notice your brand. In addition, Instagram has found that, with the introduction of Instagram Stories, people are spending much more time on the app every day. But it’s not just the amount of time spent on social media that makes the difference, even the time of day when users are most active. By keeping these Instagram stats in mind, you can easily figure out when it’s best to post on Instagram for your brand.
5. Instagram for businesses
Instagram is becoming increasingly popular, and it is estimated that 71% of American companies use Instagram for their business (Mention, 2018). The same study revealed that 7 out of 10 hashtags used on instagram are branded hashtags, that is, hashtags that are related and traceable to a particular brand. Furthermore, more than 80% of companies consider the level of interaction to be the most important metric of Instagram statistics. While it is extremely important to many marketers, it is not an easy metric to measure. As the platform evolves rapidly, keeping up with updates and data to measure can be a challenging task.
Companies have, thanks to Instagram, an incredible opportunity to promote their products. Not only are they facing a huge market, they communicate with an audience interested in their content, which they can reach without spending large sums of money. If you are looking for ideas on how to monetize your profile, here you can discover all the secrets of influencers to make money with Instagram.
6. Growth of sponsored content on Instagram
83% of Instagram users discover new products and services on Instagram (Facebook, 2019). This means they are using Instagram as a source of inspiration. The same study also reveals that just having a presence on Instagram makes brands appear in a different and positive light to potential customers.
Instagram is not playing a marginal role as a search engine for brand discovery, it is building a bridge that brings the buyer closer to the seller, going even further in some cases, introducing options such as the ability to buy items directly from posts. of the brand profile. The potential of Instagram for marketers is constantly growing, and there are more and more possibilities for sellers to be able to influence potential customers until the purchase is completed.
This is also evident from the incredible increase in sponsored content and Instagram ads, which have seen growth of 133% in just one year, from February 2018 to February 2019.
7. Use of Instagram Stories
In August 2016, Instagram launched the stories. This feature completely changed the cards, allowing users to post photos or videos that remained online and available only for 24 hours. After the launch of this feature, users started sharing a lot more on Instagram. Instagram statistics show that 500 million profiles use Instagram Stories every day (Instagram, 2018). Not only that, 1/3 of the most viewed stories are published by companies.
Before Instagram Stories, users mostly shared the most important moments, which didn’t normally happen on a daily basis. Instagram has seen us long, and it has given people a better reason to share their everyday moments with their followers, without having to keep that content on their profile. This change has also given companies an incredible opportunity, greatly increasing their visibility.
8. Instagrammers follow brands
50% of Instagram users follow at least one company profile (Mention, 2018). Which means businesses have a huge opportunity to grow their customer base thanks to Instagram. Whether you’re a local brand or a business owner around the world, you have the ability to improve your brand using Instagram, and these Instagram stats will help you understand how.
With a corporate Instagram profile, brands can add their contact information, which isn’t available for personal profiles. These include a phone number and a business address. In addition, with a corporate Instagram profile, you will have access to Instagram statistics, which will provide you with data on the interaction and traffic generated by your posts, as well as demographic information on your followers. This will help you understand what kind of content your audience prefers, and you can use this data as a guide to tweaking your content to suit your followers.
9. Interaction on Instagram is important
The level of interaction on Instagram is extremely important, and it is constantly growing. Between October 2107 and May 2018 it increased by 29% (Social bakers, 2018). This means that brands can generate 4 times more interaction than they would generate on Facebook.
But what is the level of interaction on Instagram? It is the degree of participation that your followers show towards the content published on your profile. It can be measured by the number of likes, comments or shares. Instagram is a visual content platform, which is one of the main reasons justifying the high level of interaction. It offers a platform for different types of content, such as photos, videos, live streams, stories, and Instagram TV. This diversity leads to greater creativity and choice of content. If you are a brand or a company, you should try to make the most of Instagram’s potential to improve interaction on your profile.
10. Instagram influences the shopping experience of its users
We have already talked about how important Instagram is for brands, but now let’s see how, specifically. Instagram helps 80% of its users decide whether or not to buy a product or service (Facebook, 2019). Instagram users reported making purchases based on content they viewed while on Instagram. So, if your brand hasn’t yet added this platform as a social media marketing tool, these Instagram stats should make you change your mind and let you know that you’re missing out on an incredible opportunity, especially if your prospects belong to the millennial category. .
Over the years, Instagram has established itself as one of the most powerful marketing tools for businesses looking to expand their visibility and customer base. We hope these Instagram stats for 2021 have helped you understand why your brand should invest in this platform and find some ideas on how to make the most of it.