How to increase online sales: 7 tips to improve the performance of your e-Commerce
To sell online it is not enough to set up a nice e-Commerce site and wait for customers to arrive on their own, but you need to build a marketing strategy and implement it in practical activities that result in an increase in turnover. In this article you will find 7 tips to improve the performance of your e-Commerce and increase online sales, the result of real experiences of those who, before you, started an online business. Launching a new business is not easy, neither offline nor, much less, online. Those approaching the world of e-Commerce for the first time might think that it takes little to make an online store work: a nice site, an interesting product range, a Facebook page, that’s it. The reality, however, is quite different and (we will never tire of repeating it) to avoid a colossal hole in the water you need a strategy. Developing an e-Commerce that works is a difficult undertaking, but there is good news: others, before you, have taken this path successfully. Why Read More […]
INSTAGRAM STATISTICS EVERY ENTREPRENEUR SHOULD KNOW IN 2021
Instagram has grown tremendously over the past few years, and continues to expand more and more. The app, initially born as a simple platform for sharing photos, has become fertile ground for influencers, advertisers and brands, moving away from the idea of an app for posting holiday photos and becoming a real gold mine. You can rest assured that all your customers are using Instagram, as are your competitors. Unfortunately, keeping up to date with the latest Instagram trends (and constant algorithm changes) becomes increasingly difficult. What is certain is that your potential customers right now are scrolling through their feed, and the question that every marketer must ask themselves is: how to set up their presence on Instagram so that that customer stops right on my post, among the hundreds of photos that pass before his eyes every minute? If your brand is not yet on this platform, these Instagram statistics will convince you of why it is important, and will give you an idea Read More […]
Why Local SEO Is Important ??
Local SEO optimization is represents a type of operation that allows for various advantages and guarantees an optimal final result at the local level but not only. Let’s see in this article what this particular type of SEO work consists of and how it is processed. Ultimately… why local SEO is important? Why local SEO is important to start from the site When requesting the intervention of an agency, it is necessary to verify that the service also includes SEO localization in the city where the company resides. This particular concept might seem very convoluted at first but it is simply a useful service that manages to guarantee the possibility of being able to obtain an optimal final result. Local SEO, as it is called, is about exploiting the SEO function that only and exclusively concerns a particular geographical location. You will understand that it is a fundamental activity for any type of business that develops locally (totally or in part) such as professionals, physical Read More […]
Local SEO: what is it and how does it work?
It is often believed that the web presence and, therefore, search engine optimization is reserved for large national and international companies. Yet, even the smallest structures can be at the top of Google’s results. This is what allows for local SEO. How to use the web to be found by customers near you? This is what we will answer by revealing 6 strategies that will help you improve your local SEO. 6 strategies that will help you improve your local SEO 1) SEO Title and meta description The SEO title and meta description are two key elements of natural SEO, both local and non-local. These are the two main pieces of information that appear in search results (although Google may choose to display a text other than yours as a meta description). First of all, it is in your interest to include the name of your city / department / geographic area, as well as the main keyword that designates your business, for a better local search positioning (for example “Ancona Read More […]
4 Steps Social Media Marketing Strategy For E-Commerce
Do you have an e-commerce site but can’t wait to go on vacation? You must know that the Social Media Marketing strategy never goes on vacation! Make yourself comfortable, I’ll explain why. Let’s start with the main objectives of e-commerce: maximizing sales of products and services and expanding the company’s market share. Sales do not depend only on the good positioning of e-commerce on search engines, but are directly linked to a digital marketing strategy, which must be studied in detail. In particular, today we want to focus on the upcoming “deadlines” for an e-commerce, that is the fundamental appointments with Black Friday, Cyber Monday and, of course, Christmas. As many as 41% of Italians between 18 and 65 years buy at least one product online in that period of the year. Are you already organized to maximize sales? I suggest you a Social Media Marketing strategy consisting of 4 Steps. Preparation of sales campaigns 1: Preparation of sales campaigns The Read More […]
Top 10 Rules Of Social Media Marketing
1. Rules of listening Success of doing Social Media and Content Marketing, that is, listening must listen to or read the target audience. Or Follower that they care about Or are there any requirements? By getting involved in the conversation Including creating Content that can spark engagement from them. 2. Focus Rule: To focus on Relevant content promotes brands, products, products rather than nets To cover everything to keep everyone interested 3. The Law of Quality: Quality is more important than quantity. Don’t stick to the 1,000 follower’s regular engagement, better than 10,000 follower never present. 4. The Law of Waiting: Social Media and Content Marketing cannot be successful overnight. It’s going to take time. And consistency in the operation. 5. Combined linking law: If Content Marketing content is of good quality and useful, it will lead to sharing from readers. This could be either a facebook user or a blog, as well as other social media. Read More […]