Analyze the viability of your business idea in 6 simple steps
However, data analysis is not only used to facilitate the work of segmentation. Among its advantages we can find: … It facilitates decision-making, since analyzing the data allows you to recognize which opportunities are the most appropriate in which to invest resources and in which to stop investing. All that analysis will help you to get the perfect business idea. 6 simple steps for a business idea Step 1: Concept development The first question you have to ask yourself when you want to start a business is: What will your client gain from you? What can you offer him that another company cannot? We live in a society in which there is a great variety of products and services, so you have to bear in mind that you are one more than you are going to work in that sea of competitors and that your client has many options to carry out their acts of purchase and investment. You have to think about what is the key factor that moves your client towards one option or another. And Read More […]
5 reasons why your business should be on Instagram
The secret of Instagram is that it is based on visual content. Our brain responds better to visual stimuli, that is why the image acquires more and more important in digital marketing. Instagram is a social network that is well managed from any Smartphone, a device that has become an extension of our hand. In addition, the audiences we are targeting tend more and more to consume content on this network. A compelling reason for brands to be clearer that Instagram is a social network in which they must be present. As experts in creating online content, we give you 5 reasons why you should open a company profile on Instagram. So it needs to know why your business should be on Instagram? Currently, it has more than 700 million registered users, 200 million of them from its “stories” function. Generates more “engagement”: Create an emotional bond with customers. A recommendation when using this application is that you create a specific color or design a special shadow so that Read More […]
10 tips on SEO for business growth
SEO, for Search Engine Optimization (or “search engine optimization”), can be a rather obscure concept for those who are not familiar with the practices of marketing and SEO online, it can seem damn technical and a bit intimidating. It’s important to know what is seo for business growth ? But if you take a closer look, you will see that these are quite simply tools to improve the visibility of your website on search engines like Google. Everyone can learn, in just a few steps, how to start and manage this optimization of your site and your communication, what is seo techniques ?Having an effective SEO strategy in place allows your business to reach more potential customers by targeting them better. Let the customers find you. This is a key catchphrase in online content marketing. By optimizing the SEO of your business with relevant, quality content, and using the tips below, you can improve your organic traffic, in other words increase the number of visitors for whom there is no need Read More […]
How to increase online sales: 7 tips to improve the performance of your e-Commerce
To sell online it is not enough to set up a nice e-Commerce site and wait for customers to arrive on their own, but you need to build a marketing strategy and implement it in practical activities that result in an increase in turnover. In this article you will find 7 tips to improve the performance of your e-Commerce and increase online sales, the result of real experiences of those who, before you, started an online business. Launching a new business is not easy, neither offline nor, much less, online. Those approaching the world of e-Commerce for the first time might think that it takes little to make an online store work: a nice site, an interesting product range, a Facebook page, that’s it. The reality, however, is quite different and (we will never tire of repeating it) to avoid a colossal hole in the water you need a strategy. Developing an e-Commerce that works is a difficult undertaking, but there is good news: others, before you, have taken this path successfully. Why Read More […]
INSTAGRAM STATISTICS EVERY ENTREPRENEUR SHOULD KNOW IN 2021
Instagram has grown tremendously over the past few years, and continues to expand more and more. The app, initially born as a simple platform for sharing photos, has become fertile ground for influencers, advertisers and brands, moving away from the idea of an app for posting holiday photos and becoming a real gold mine. You can rest assured that all your customers are using Instagram, as are your competitors. Unfortunately, keeping up to date with the latest Instagram trends (and constant algorithm changes) becomes increasingly difficult. What is certain is that your potential customers right now are scrolling through their feed, and the question that every marketer must ask themselves is: how to set up their presence on Instagram so that that customer stops right on my post, among the hundreds of photos that pass before his eyes every minute? If your brand is not yet on this platform, these Instagram statistics will convince you of why it is important, and will give you an idea Read More […]
Why Local SEO Is Important ??
Local SEO optimization is represents a type of operation that allows for various advantages and guarantees an optimal final result at the local level but not only. Let’s see in this article what this particular type of SEO work consists of and how it is processed. Ultimately… why local SEO is important? Why local SEO is important to start from the site When requesting the intervention of an agency, it is necessary to verify that the service also includes SEO localization in the city where the company resides. This particular concept might seem very convoluted at first but it is simply a useful service that manages to guarantee the possibility of being able to obtain an optimal final result. Local SEO, as it is called, is about exploiting the SEO function that only and exclusively concerns a particular geographical location. You will understand that it is a fundamental activity for any type of business that develops locally (totally or in part) such as professionals, physical Read More […]
Local SEO: what is it and how does it work?
It is often believed that the web presence and, therefore, search engine optimization is reserved for large national and international companies. Yet, even the smallest structures can be at the top of Google’s results. This is what allows for local SEO. How to use the web to be found by customers near you? This is what we will answer by revealing 6 strategies that will help you improve your local SEO. 6 strategies that will help you improve your local SEO 1) SEO Title and meta description The SEO title and meta description are two key elements of natural SEO, both local and non-local. These are the two main pieces of information that appear in search results (although Google may choose to display a text other than yours as a meta description). First of all, it is in your interest to include the name of your city / department / geographic area, as well as the main keyword that designates your business, for a better local search positioning (for example “Ancona Read More […]
4 Steps Social Media Marketing Strategy For E-Commerce
Do you have an e-commerce site but can’t wait to go on vacation? You must know that the Social Media Marketing strategy never goes on vacation! Make yourself comfortable, I’ll explain why. Let’s start with the main objectives of e-commerce: maximizing sales of products and services and expanding the company’s market share. Sales do not depend only on the good positioning of e-commerce on search engines, but are directly linked to a digital marketing strategy, which must be studied in detail. In particular, today we want to focus on the upcoming “deadlines” for an e-commerce, that is the fundamental appointments with Black Friday, Cyber Monday and, of course, Christmas. As many as 41% of Italians between 18 and 65 years buy at least one product online in that period of the year. Are you already organized to maximize sales? I suggest you a Social Media Marketing strategy consisting of 4 Steps. Preparation of sales campaigns 1: Preparation of sales campaigns The Read More […]