Local SEO: what is it and how does it work?

It is often believed that the web presence and, therefore, search engine optimization is reserved for large national and international companies. Yet, even the smallest structures can be at the top of Google’s results. This is what allows for local SEO. How to use the web to be found by customers near you? This is what we will answer by revealing 6 strategies that will help you improve your local SEO. 6 strategies that will help you improve your local SEO 1) SEO Title and meta description The SEO title and meta description are two key elements of natural SEO, both local and non-local. These are the two main pieces of information that appear in search results (although Google may choose to display a text other than yours as a meta description). First of all, it is in your interest to include the name of your city / department / geographic area, as well as the main keyword that designates your business, for a better local search positioning (for example “Ancona Read More […]